Google SEO guide for beginners

I have written this guide for beginners because I believe that knowledge about SEO positioning on Google should be for everyone and not just for a few «experts». It is true that positioning in search engines can be a bit smooth with certain words, methods and tools, but it is also true that with the most basic concepts you can get very good results.

Let’s get in trouble! 😃

🔹 What is SEO or search engine positioning?
🔸 What is SEO On Page?
🔸 What is Off Page SEO?
🔹 How does Google work?
🔹 How can I optimize my website or blog?
🔸 friendly URLs
🔸 Titles
🔸 Descriptions
🔸 Header tags
🔸 Keywords
🔸 Link Profile
🔸 Other important details

🔹 What is SEO or search engine positioning?
SEO (Search Engine Optimization) is nothing more than optimizing a website to improve its position in the results obtained by search engines. That is, try to get your website to come out first when users search on Google. 😉

«Search engine optimization» or web positioning is the process to improve the visibility of a website in the organic results of the different search engines.

It’s true that Google increasingly wants to give more importance to a more «human» web positioning, but that doesn’t mean that it doesn’t keep looking at the basics and technicals of SEO that I’m going to explain to you right now.

🔸 What is SEO On Page?
The SEO On Page is the name given to the optimization that can be done directly on the pages of the website that is attempted to position on the results on Google, that is, everything you can change on your site to try to appear the first in Go searches Ogle.

Here I explain it in more detail and with simple examples:

What is SEO on page?

🔸 What is Off Page SEO?
The SEO Off Page is the name given to the optimization that is used from sites outside the site that is trying to position in the results on Google, that is, everything you can do «outside your website» to try to appear the first in Google searches (mainly getting incoming links or also called backlinks).

Here I explain it in more detail and with simple examples:

What is off page SEO?

🔹 How does Google work?
To know which «touch» first you have to know how Google search works when positioning your website or blog in searches, don’t you think?

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You have to understand that Google basically wants to always give the best (or the most accurate) answer for what a person is looking for in its search engine.

And to do so, it goes through a series of phases:

  • Google constantly crawls websites (those that «let» crawl, of course 😊) to find out what they have. This phase is also known as crawling.
    Then Google indexes all that information on its own servers to have it well organized and then be able to access it more easily. As if it were the index of a library in which you are noting what you have found and relating it to terms, entities, and keywords that identify you.
  • When someone uses the search engine, Google goes through its index to see what it has saved in relation to the user’s search intent and can be given as a response.
  • Now is when Google’s algorithms sort information based on how they think they can better respond to the user’s search and make it more relevant to the user.
  • Finally Google displays the information on the search results pages or SERPs (Search Engine Result Pages) depending on how it thinks it can be most useful to the user: with a simple box, a map, a list of sites, a carousel of videos, a table Etc.

And this is the process (very summed up) of what Google does.

With this I want you to see that SEO is not only in step 4, but starts now from step 1) making things easy for Google to find and «understand» your site correctly, and hence the importance of following Google’s webmaster guidelines. 🙂

🔹 How can I optimize my website or blog?

Let’s cut to the chase. There are many things to keep in mind when improving your web positioning, but I want to make it clear to you some details that Google will take into account and that are basic but very important:

  • It will check if your website works. Logical, isn’t it? Well I advise you to choose the best hosting, because depending on who you hire it may not be so logical and your website is running longer than it works… (and if you don’t look at the complaints of many 1and1 customers for example).
  • The upload speed of your website. As a rule, the fastest-loading websites are the most visited, and Google will look at that.
  • If your content is shared a lot. If your content is quality and unique, and you also get it to be shared a lot, then you will receive more visits; so Google will understand that people like it and will position it better.
  • User behavior on your website or blog. Google also knows if the user has found your site from the search engine and if it has served them for what they were looking for… 😊

In addition to these tips, there are some basic notions that many «gurus» take for granted and ultimately end up being taken into account. But these simple aspects are the foundations of SEO on your website and on the most expensive and beautiful web you have ever seen.

Shall I tell you? Well, here they are:

🔸 friendly URLs

The URLs of your website or blog have to be «friendly», that is, that they are simple and suggest the content of the page.

For example, these 2 links lead to the same article, which one do you think Google and users will find it easier to know what it’s about? 😉

In WordPress you can change this from the Settings menu > Permanent Links, where you can choose from several options. Some are NOT unfriendly, others are friendly and others are (at least to me) the friendliest.

WordPress-friendly URLs

👀 Eye, if your website or blog has been using a URL pattern for a long time, don’t change it crazy.

He thinks those URLs will already be positioned on Google and may be linking them to other sites. If you change them, you have to make sure to redirect the URLs with the old pattern to their corresponding new pattern.

Take a look at this 301 redirects post to see how it’s done, and if you still have doubts, it’s best for someone who knows how to do it 100%.

So you know, no matter if you decide to create a blog on your own, on Blogger, WordPress, Joomla or any other platform; don’t forget to make your URLs «friendly».


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